Roshan Kal Franchise Intern

Overview Conduct consumer and market research across Karachi (KHI) and Hyderabad to identify consumption occasions, purchase behaviors, and penetration gaps within the Pepsi Beverages Limited (PBL) franchise . The role will uncover missed consumption opportunities and recommend growth initiatives to expand household and outlet penetration. Responsibilities Conduct consumer immersion and market visits across key channels, including General Trade, Modern Trade, HORECA, and on-the-go outlets.Analyze consumption occasions, purchase triggers, and beverage consumption patterns across different consumer segments. Identify unmet consumer needs and occasions where PBL brands are underrepresented versus competitors.Assess outlet-level availability, visibility, affordability, and execution gaps impacting sales and penetration. Map occasion-based consumption opportunities (meal times, snacking, social gatherings, travel, celebrations, etc.). Gather qualitative and quantitative insights through retailer, distributor, and consumer interactions. Benchmark competitor presence, activation strategies, and occasion ownership in both cities. Develop actionable recommendations to increase penetration, frequency of consumption, and brand relevance. Qualifications Bachelors Degree