Roshan Kal Franchise Intern

Overview Lead a comprehensive assessment of the counterfeit beverage ecosystem in Pakistan by evaluating the issue from both regulatory and supply chain perspectives. The objective is to understand the end-to-end counterfeit value chain, identify enforcement and policy gaps, quantify business and consumer risks, and develop a compelling position paper for government stakeholders advocating faster, targeted, and more effective action against counterfeit beverage operators. Responsibilities Map the end-to-end counterfeit beverage supply chain, including sourcing, manufacturing, packaging, distribution, wholesale, and retail channels. Identify key hotspots, vulnerable routes, and high-risk trade channels facilitating counterfeit beverage circulation. Assess the scale, methods, and economics of counterfeit operations across urban and rural markets. Evaluate consumer awareness, purchase drivers, and risks associated with counterfeit products. Qualifications Bachelors Degree