STELLANTIS - DIGITAL EXPERIENCE & ENGAGEMENT INSIGHTS MANAGER

The Digital Experience & Engagement Insights Manager is the Regional expert responsible for understanding how customers interact with Stellantis digital ecosystem and how this behaviour impacts the full commercial funnelRoleWhere and why customer engagement dropsWhich digital touchpoints block progressionHow landing pages, offers and CTAs impact LFAs, Leads, Offers, and OrdersHow digital quality supports customer centricity, conquest and loyalty The mission is to ensure clear, data-driven visibility on digital performance and turn digital signals into actionable commercial recommendations for Markets, Brands, Digital Operations and RMPE leadershipRESPONSIBILITIES 1. Digital Engagement Performance & Customer Journey Diagnostics Own endtoend analysis of customer engagement across all digital touchpoints Monitor and interpret key KPIs: -Bounce rate -Scroll depth -Time on page -Interaction and CTA engagement -Configurator usage -Dealer locator & stock search Detect drops and diagnose root causes: -Traffic / Engagement -Offer visibility gaps -UX friction -Broken CTAs or forms -Slow or unresponsive pages Produce rapid diagnostics when funnel signals deteriorate2. Link Digital Experience to Commercial Funnel Performance Build the connection between: Sessions, Engagement, LFAs, Leads, Offers, Orders Identify which digital components (creative, layout, form, traffic source) are limiting progressionFlag digital issues that directly impact: -lead volume -cost per lead -conversion to offer/order -customer satisfaction 3. Weekly, Monthly & Quarterly Reporting Deliver digital insights in the Weekly Regional Funnel Alerts (Brand + Market)Provide clear, concise explanations of digitaldriven performance movementsContribute deep-dive digital analyses to: -Monthly performance governance -Quarterly reviews -Commercial steering committees Elevate critical risks and propose clear mitigation strategies4. CrossFunctional Advisory & Commercial Recommendations Act as digital advisor for Funnel management Recommend concrete actions: -Offer visibility improvements -Landing-page restructuring -Creative hierarchy optimizations -A/B tests and UX enhancements -Simplification of customer journey flow Ensure digital experience supports: -Customer centricity -Conquest growth -Loyalty reinforcement -Sales and order intake 5. Tier 1/2 Market Support & Escalation Provide 48h diagnostic support to Tier 1 markets (FR, IT, DE, UK, ES) and T2 marketsInvestigate immediate underperformance signals and coordinate corrective actionsTrack recovery and ensure issues are fully resolved6. Collaboration With Digital Ops, CRM & Media Work with Digital Operations to address:-UX issues -content updates -routing/technical errors Collaborate with CRM teams on lead form performance & routing