Senior Specialist Marketing

Description and Requirements As a Country Marketing Specialist, you will prepare and execute marketing plans, while managing the budget, the PR and the retail activities. Your tasks include (but are not limited to): • Manage country marketing budget, prepare, and execute country marketing plans • Execute the Country Go-To-Market plans •Manage communication of new products launches on the Bulgarian market. •Drive advertising (ATL) in media across Bulgarian, with effective media plans and impactful creatives •Manage the agency networks - prepare briefing, plans, manage costs, execution, and measurements •Drive PR and Social programs across Bulgaria and handle media relations with the support of local PR agency •Support consumer/commercial sales team with effective co-marketing activities with key business partners/retailers/distributors •Manage promoters, merchandisers, and POS branding. Organize events for business partners. •Ensure close relationships with the regional and worldwide marketing and communication team Marketing Operations / Controlling / Alliances: •Marketing budget management (expense tracking) •End-to-end responsibility for managing and reporting alliances (Intel/Microsoft) programs/budgets. Maximize utilization of Alliances. Life Insurance Well-Being Allowance Children of Lenovo Employees Scholarship Program Medical Insurance Employee Referral Bonus Meal Vouchers Employee Assistance Program, e.g., for health, legal & financial consultancy Internal E-learning Development Platform Available for Employees We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.