Category & Brand Strategy Sr. Director

Overview Lead Beverages category marketing team, develop brand portfolio strategy to support brand building & business growth in the region. Review and approve regional brand plans for global brands, ensuring alignment with strategy and brand guardrails, and monitor regional execution. Lead development and successful execution of brand strategies for regional brands. The role sits in APAC Marketing Beverage leadership teams. Responsibilities Develop and deliver category overall strategies and the business result that were committed to as part of AOP process Develop portfolio strategy and transformation agenda Liaison with Global Marketing Teams on strategic/communication plans and lead /execute regional brand development Oversee demand space led insights/innovation/brand building Architect Commercial Strategies and Plans, translates insights and analytics into strategies and plans to drive brand and portfolio growth at retail Contribute to NOBPT achievement through G&A, A&M, and mix management Build strategic brand for Asia BU innovation to enable future growth Drive functional capability building living with Marketing as a Function Deliver Corporate Sustainability goals, e.g. sugar reduction, label free packaging etc. Amplify Purposeful Branding with integrated CSR and Marketing agendas with visible impact measured in brand pulse check Collaborate with Bottler Field Organization to ensure Marketing plans are executed flawlessly Provide effective leadership and management. Motivate and inspire the team, build strong organization capability & develop talents and create a trusting and engaging environment Champion and embed Asia Beverage understanding, control, ownership and execution within Asia BU to achieve an effective audit rating Qualifications Ability to manage cross-functional teams and facilitate the decision-making of a diverse team of senior Region leaders and influence Global category decision-making via strong communication savvy and cross culture savvy Strong capability to build and execute strategies that deliver top and bottom line results; P&L decisions. Keeping revenues and cost in balance. Making tough financial decisions Ability build and execute brand plans and innovation pipeline through essential strong marketing and innovation skills Exhibit an enterprise mindset and ways of working eg excellent collaboration skills to effectively represent the needs of the Region while actively engaging with and contributing to the Global team Brand marketing and business building experience Innovation expertise, with detailed process knowledge across functions Digital savvy Strong leadership to motivate and inspire the team, build strong organization capability and talent and create a trust and engaging environment