Technical Marketing Segment Manager - Hillsboro, OR

Develop an accurate and up-to-date market analysis for your target industries and applications. Understand business performance, market drivers, and trends. Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events). Represent the company and products at events, forums, and industry publications. Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency. Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives. Up to 30% domestic and international travel may be required.