STELLANTIS - Digital Marketing Specialist

Stellantis is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders, through its unique portfolio of iconic and innovative brands.Stellantis Nederland B.V. represent brands such as Peugeot, Opel, Citroën, Fiat, Abarth, Alfa Romeo, DS, Jeep, and Lancia in the Dutch market.As the official importer of Stellantis vehicles, we work closely with a nationwide network of authorized retailers to ensure the availability, quality, and service excellence our customers expect.Be part of a company that's moving the world forward: join us and drive change !In this role, you're a member of the Customer Management Office (CMO) of Stellantis Nederland B.V. you will report to the Manager of the Digital Marketing & Customer Relations Management (CRM) Team, but will also interact with local and central brand teams, external vendors and retailers, and other CMO teams.Your mission consists of maximizing digital activation, optimizing online customer journeys, and ensuring strong, data-driven lead flow performance. Your focus lies on commercial output: increasing leads, conversions, customer satisfaction, loyalty, and supporting sales and marketing objectives across brands. The role is located in the Amsterdam office and offering a hybrid working environment (minimum 2 days at the office, 3 days home office). Your contribution : Lead, CRO & Performance Management:• Secure, implement, manage and improve lead flows across your brands;• Propose & execute online engagement initiatives, A/B testing to improve conversion rates and improve lead volume;• Provide recommendations to improve lead processes and drive commercial efficiency;Digital Projects & Campaigns:• Orchestrate the updating of content on local brand websites, based on input from input from local and central (HQ) marketing, sales and aftersales teams, as well as customer insights;• Advise Brand Marketing teams on effective digital campaigns and KPI definition;• Optimize the websites for SEO (Search Engine Optimization) via content/meta tags/titles & descriptions/keywords, in coordination with third parties and HQ;• Manage database-driven online projects for marketing programs and activations.