Sr Brand Manager - Red Rock Deli

Overview Role summary Red Rock Deli is PepsiCo India’s digitally native premium snacking brand, built around permissible indulgence and distinctive product formats. We’re looking for a brand leader with a start-up mindset to own end-to-end brand building and commercial growth for an independently managed portfolio. This role drives Net Revenue (NR) growth, market share and GM%, while delivering key digital growth outcomes including awareness, acquisition, conversion, ROAS, and on-platform excellence across digital commerce. Responsibilities Key responsibilities Portfolio & growth leadership: Own the portfolio strategy and annual brand growth plan, balancing premiumisation, market share and profitable growth. Digital-first full-funnel marketing: Build and execute full-funnel digital plans across paid/owned/earned to drive awareness-to-loyalty outcomes and conversion. Performance & experimentation: Drive test-and-learn (A/B testing, creative/audience optimisation) and use insights to continuously improve effectiveness and ROAS. Commerce & on-platform excellence: Lead e-commerce and quick commerce growth; elevate digital shelf fundamentals (content, discoverability, assortment, availability, promos). Innovations: Translate consumer trends and insights to bring to life an exciting pipeline of innovations that lend repertoire & scale. Own go-to-market and integrated launch plans across digital, commerce and activation with clear milestones and execution rigour. Cross-functional leadership & governance: Lead cross-functional delivery with internal teams and agencies; manage digital-first A&M investment to maximise ROI. Qualifications Qualifications & experience MBA (Marketing) from a premier institute, with 6–10 years FMCG/CPG experience across brand marketing, innovations and digital marketing. Skills & behavioural attributes Digital + commercial acumen, strong ownership and start-up mindset, analytical decision-making using consumer/shopper/digital insights, excellent stakeholder management in a matrix, strong project management discipline, and clear, persuasive communication and collaboration skills.