SMB Segment Lead – Europe-Meta eCommerce

Description and Requirements The SMB Segment Lead is responsible for defining and driving the end-to-end strategy and performance of the Lenovo Pro (SMB) business across Europe-Meta eCommerce’s markets. The role owns revenue growth, customer lifecycle management, and programe development, ensuring alignment across marketing, digital, sales, and global teams to deliver sustainable business growth. You'll be responsible for: Define and lead the Europe-Meta SMB (Lenovo Pro) strategy and roadmap Own the evolution of the SMB program, including value proposition, benefits, and customer experience Ensure consistent execution across markets and alignment with global SMB strategy Drive SMB revenue growth, customer acquisition, and retention across Europe-Meta Own annual and quarterly planning cycles (e.g. STAMP) and track delivery against targets Analyse performance data and identify key growth drivers and optimisation opportunities- Customer Lifecycle Management Define and execute the SMB marketing roadmap across channels Drive audience targeting, campaign performance, and value proposition messaging Align campaign activity with digital experience and conversion goals Launch and scale initiatives such as reseller programmes, payment solutions, and loyalty/rewards Lead collaboration across Digital, Tele-sales, Marketing, Sales, UX, and operations teams You'll bring: Proven experience in eCommerce, digital marketing, or programme leadership (5- 10 years of experience) Strong analytical and data-driven decision-making skills English fluent spoken & written Experience managing cross-functional, multi-market programmes Strong stakeholder management and communication skills What’s in it for you? Holiday purchase  Private medical  Income protection Attractive pension scheme  Positive work life balance Learning and development Life insurance Lenovo and Motorola products discounts  Lifestyle discounts  Cycle to work  MyGymDiscounts Mortgage advice and support  Referral bonus Electric car salary sacrifice scheme Free onsite parking We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.