Senior Digital Content Strategy Manager

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead . This position will be based in HK, GW office in Tsim Sha Tsui. Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance. This role requires a strong balance of strategic thinking and operational execution – overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.