Marketing Intern

Overview Intern will collaborate with cross-functional teams, contribute to projects, and develop practical skills in brand management, consumer marketing, and business strategy. Responsibilities Support the Lay’s Marketing team in planning and executing brand campaigns, promotions, and consumer engagement initiatives. Assist in tracking campaign performance and consolidating key learnings from ongoing marketing activities. Conduct market and competitor research to identify consumer trends, category developments, and emerging opportunities. Support the analysis of consumer feedback, social media conversations, and campaign results to generate actionable insights. Participate in store visits to assess product visibility, in-store activations, and execution of marketing initiatives. Assist in coordinating with internal and external stakeholders, including creative, media, and agency partners. Support the development of presentations, reports, and marketing materials for business reviews and leadership updates. Qualifications Bachelors' 2nd year