Marketing Deployment Lead

Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities The Opportunity The Deployment Lead – Marketing is responsible for leading the successful delivery and deployment of high-value, high-impact marketing digital initiatives across the Andean Region (Colombia, Peru, Ecuador, and Venezuela). This role acts as a strategic partner between Marketing, Data & Analytics, Global Teams, Local Teams and external vendors to drive digital transformation and enable business growth through technology and innovation. The position requires strong expertise in project management, digital transformation, stakeholder engagement, and change management, ensuring that marketing solutions are delivered on time, within budget, and with measurable business value. Your Impact Lead the end-to-end delivery and deployment of strategic Marketing projects, from ideation and business case definition through implementation, adoption, and benefits realization. Drive digital transformation initiatives that enhance marketing capabilities, customer engagement, data-driven decision-making, automation, and omnichannel experiences. Develop and manage project plans, timelines, budgets, resource allocation, dependencies, risks, and mitigation strategies. Own project estimation processes, including effort, cost, timeline, resource requirements, and vendor proposals, ensuring alignment with business objectives and delivery commitments. Collaborate with Marketing, Technology, Data & Analytics, Legal, Procurement, Finance, and external partners to ensure successful execution of initiatives. Manage relationships with regional and global stakeholders, providing regular updates and executive-level communications on project progress, risks, and outcomes. Ensure projects are delivered within agreed scope, schedule, budget, and quality standards. Lead governance activities, including project reviews, status reporting, escalation management, and decision-making forums. Drive organizational change management and user adoption activities to maximize the value and utilization of new solutions. Monitor and report key performance indicators (KPIs), adoption metrics, and business benefits associated with deployed solutions. Identify opportunities for process optimization, innovation, and continuous improvement across Marketing operations and technology capabilities. Coordinate internal and external delivery teams to ensure effective execution and achievement of business objectives. Qualifications Who Are We Looking For? Required Experience & Qualifications Bachelor's degree in Business, Marketing, Technology, Engineering, or related field. Proven experience leading complex, cross-functional projects and digital transformation programs. Strong knowledge of project management methodologies, including Agile, Scrum, Waterfall, and hybrid delivery models. Experience managing project estimations, financial planning, business cases, and budget tracking. Strong understanding of marketing technology ecosystems, CRM platforms, analytics, digital channels, customer engagement solutions, and automation platforms. Experience working with regional and global stakeholders in matrix organizations. Demonstrated ability to manage multiple priorities in a fast-paced environment. Strong vendor management and negotiation skills. Key Competencies Strategic Thinking Leadership and Influencing Skills Stakeholder Management Executive Communication Project & Program Management Financial and Estimation Management Digital Transformation Expertise Change Management Results Orientation Problem Solving and Decision Making If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.