Job title:  (CEN) DIGITAL INNOVATION INTERN

Name of the Project: Communities of Practice Content Creation & Employee Engagement Internship Vice Presidency: Digital & Organization Development Region: Central Intern’s Location (Office): Digital Hub Eligible Semester(s): 5th - 8th semester Careers of Interest: Marketing, Digital Marketing, Communications Schedule Availability: Between 25 and 30 hours per week Period of Stay at CEMEX: 6 months, with the option of renewal Tentative Start Date: August 2026 ________________________________________________________________________________________________________ Detailed Description of the Project Project Objective Support the Digital Innovation team by designing and executing internal marketing and communication campaigns for Leaplab, Smart Innovation, and Communities of Practice. We are looking for a creative and analytical student who can help transform innovation initiatives into engaging communication campaigns and data-driven stories. Challenges for the Students Develop and execute internal communication and engagement campaigns that increase awareness and participation in Digital Innovation initiatives. Transform complex innovation, technology, and operational topics into compelling content tailored to different employee audiences. Leverage data and analytics to measure campaign performance, identify engagement trends, and recommend improvement opportunities. Support the growth and positioning of Cemex Communities of Practice as strategic platforms for knowledge sharing and collaboration. Create multimedia content that enhances the visibility of innovation initiatives and promotes employee engagement across global teams. Collaborate with stakeholders from different business units and regions to develop impactful communication strategies and campaigns. Balance creativity with data-driven decision-making to maximize campaign effectiveness and audience engagement. Main Responsibilities and Activities to Be Carried Out Internal Communications & Campaign Management Support the planning, development, and execution of internal communication campaigns for Leaplab, Smart Innovation, and Communities of Practice. Develop communication plans to drive awareness, engagement, and participation in innovation initiatives. Coordinate communication activities with internal stakeholders and subject matter experts. Assist in the promotion of webinars, virtual events, innovation programs, and knowledge-sharing initiatives Content Creation & Graphic Design Design visual communication materials for digital channels, including: Viva Engage posts Digital invitations Banners Infographics Multimedia Production Produce and edit short-form multimedia content, including: Videos GIFs Motion graphics Community Analytics & Performance Measurement Monitor and analyze the performance of Communities of Practice and other internal communication initiatives. Track engagement metrics, audience behavior, reach, and content performance across digital platforms. Community Engagement Support the execution of engagement initiatives within Viva Engage communities. Help identify and curate relevant content, success stories, and innovation initiatives across the organization. Assist in the development of strategies to increase participation and foster knowledge-sharing behaviors. Specific Requirements / Qualifications Academic Background Currently pursuing a Bachelor's degree in: Marketing Digital Marketing Communications Technical Skills Knowledge of digital marketing and communication principles. Experience with graphic design tools, preferably Photoshop, Illustrator, Premiere Pro and After Effects Familiarity with social media and digital engagement strategies. Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word). Ability to analyze data and generate actionable insights from engagement metrics. Knowledge of Canva, Power BI, or analytics tools is a plus. Competencies Creativity and visual storytelling capabilities. Strong written and verbal communication skills.