Head of Marketing – Motorola Smartphone Business

Description and Requirements モトローラ・モビリティ・ジャパン合同会社 レノボ傘下でAndroidスマートフォン（edge、gシリーズ）やウェアラブル機器を開発・販売する企業です。2025年6月より北原秀文氏が代表に就任し、日本市場向けに高性能かつコストパフォーマンスの高い端末を供給しています。Motorolaは、意義あるイノベーションを設計し、創造し、世界中の人々に提供することで、人々が周りの世界を発見し、共有し、つながる方法を変えていくことを目指しています。 1928年以来、私たちは業界を前進させ続けてきました。Motorolaにおいて、私たちは誰もが日常生活をもっと楽に、もっと明るく、もっと楽しむために必要な、直感的に使えるモバイル製品とサービスを手軽にご利用いただけるよう努めています。 【参考記事】 もう一度、スマートフォンを面白くしたい_AI時代、“次のインターフェース”を再定義する https://www.talent-book.jp/lenovo/stories/62372 ■About the organization and team • Motorola Mobility Japan is responsible for the all mobile device business( smartphone, tablet, chromebook, PC, etc.) in Japan market. The team is closely working with Asia Pacific HQ in India. • The products are delivered through mobile network operators (MNO) and retailers. • Total team members are around 25 members. ■Job Objective • This role would be responsible for end-to-end marketing for the Motorola brand across phone and non-phone business in JAPAN. ■Job Description • End to End Marketing Campaign Planning for JAPAN’s product and brand campaigns. • Marketing communication planning, development and localization. • Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channels. • Develop and execute corporate communication and product PR to drive earned media consistently. • Lead influencer campaigns to build consideration and purchase intent for the brand and products. • Lead end to end retail marketing. • Plan and execute events for new launches and/or tentpole moments for the brand. • Lead marketing discussions and plans with MNOs and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments. • Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE) • Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals. • CRM and own media management (website, social platforms etc.) • Develop and monitor campaign budgets. • Management and coordination with all relevant internal (Finance, SCM, eCom, Product - Japan and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner) • Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth) • Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social) • Collaborate with agencies and other vendor partners to ensure brand deliverables. ■Requirement • 10+ years of marketing experience in a smartphone or consumer electronic, consumer goods Industry • Very strong experience of marketing communication development and media planning/buying across digital and Traditional media. • Very Strong experience of branding • Strong experience of working with retail & MNO partners • Experience of working with a team and delivering results in a fast-paced setting    • Strong communication skills • Self-starter even in ambiguous circumstances • Strong commitment for business • Strong analytical and problem-solving capability. • Native Japanese skill with English Fluency    Good to have – desirable • Experience of product marketing, consumer • Experience of managing CRM and own media research and PR • Knowledge about mobile industry • Full time MBA