Head of Category - RoF (f/m/d)

Company DescriptionAVIV is Europe’s leading PropTech company – backed by KKR, one of the world’s most renowned private equity funds. We are transforming the way people buy, sell, rent, and own real estate – through data-driven innovation and customer-centric technology.AVIV France operates market-leading brands such as:SeLoger – France’s #1 real estate platformBelles Demeures – Leader in the luxury segmentLux Residence & Meilleurs AgentsWith over 10 million monthly users and 1 million active listings, AVIV France is the clear market leader – with significant room for further growth.Job Description🎯 Your Mission: Redefine LuxuryAs Head of Category RoF (f/m/d)  you act as the business owner of your category – with full responsibility for strategy, performance, and operational success.  What you will do: 🧭 Strategy & P&L OwnershipDevelop and execute a 12–24 month plan with clear KPIs (inventory, demand, ARPA, MRR, etc.)Own the P&L: revenue, margin, and ROI of commercial and marketing investmentsDefine pricing strategies and value-based packages together with GTM & Sales🏗️ Supply Growth & Customer SuccessExpand exclusive listings in key marketsCollaborate closely with sales and field teams to attract high-value agenciesEnsure the highest listing quality (imagery, translations, content)📣 Demand Generation & Brand PositioningExecute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing teamBuild and position the category as the benchmark destination for real estate propertiesDevelop national and international traffic strategies💡 Product & Customer ExperienceWork with product and tech teams to optimize the user journeyDevelop and pilot new features (e.g. AI staging, high-res media, call tracking)Bring customer feedback into continuous product development🤝 Cross-Functional LeadershipLead regular category reviews focused on KPIs & OKRsCoordinate resources from Sales, Marketing, Product, Finance, and AnalyticsOwn budget and strategic planning for the category 📈 Success Will Be Measured By …Market share in the luxury segment (listings & agencies)Revenue growth (ARPA, MRR)Web traffic & share of international visitorsLeads generated per listingListing quality score & NPS (agents & seekers) Qualifications🧬 Your Profile🎓 Experience & QualificationsMinimum 7 years of experience in category management, strategy, or P&L management – ​​ideally in real estate or a marketplace environmentProven experience in cross-functional work and stakeholder managementExperience in strategy consulting is a plus, but not essentialFluency in French and English; international experience preferred💼 Skills & MindsetEntrepreneurial spirit with a 360° view of the business and productStrong analytical skills, data-driven and solutions-oriented approachHands-on mindset, strong sense of responsibility and executionEmpathy for client needs (agencies & buyers)Excellent communication skills (including with senior management)Risk tolerance and a passion for innovationAdditional Information✔ What we offer: 🍎 Company restaurant, digital meal vouchers with Restoflash; 🏋🏻‍♀️ Gym, showers, free access to organic fruit, organic dried fruit, and hot drinks; 👩‍🏫 Training (Onboarding program, LinkedIn Learning, online language courses); 😎 16 days of paid time off, vacation (special leave, volunteer leave, seniority leave, etc.); 🧘🏽‍♀️ Quality of life at work (Remote work, Kyan Health, childcare places); etc... About Aviv: At Aviv, we respect equal opportunities. We strongly encourage people with visible and invisible disabilities, from all educational backgrounds, from minority groups, members of the LGBTQIA+ community, parents, and caregivers to apply. If you require reasonable adjustments at any point during the application or interview process, or if you wish to discuss your part-time or flexible working needs, please let us know. In your application, feel free to use the pronouns you prefer. Our ambition is to be the leading PropTech employer in Europe. Now is the perfect time to join us and find your ideal job! We look forward to receiving your application! (Meilleurs Agents, SeLoger, Immoweb, Immowelt...) Full-time