E-Commerce & Online Activation Specialist (English & Arabic speaking))

Description The E-Commerce & Online Activation Specialist (English & Arabic speaking) is responsible for driving online sales performance, digital execution excellence, and flawless campaign activation across e-commerce platforms and digital retail partners. This role acts as the key link between brand and commercial teams to ensure that online touchpoints are optimized, locally relevant, and conversion-focused. The position requires strong coordination with distributors, retailers, agencies, and internal stakeholders to execute always-on and campaign-based activations that accelerate growth across priority markets. Key Responsibilities E-Commerce Execution & Performance Own day-to-day execution of e-commerce activities across key online retailers and marketplaces. Ensure best-in-class online shelf execution (content, imagery, A+ content, SEO, pricing, availability, ratings & reviews) Track and analyze e-commerce KPIs including traffic, conversion, sell-out, share, and ROI, and recommend optimization actions Support commercial teams with online forecasting, promotions, and performance tracking Online Activation & Campaign Management Lead digital activation of brand campaigns across e-commerce and retailer media platforms Coordinate end-to-end execution of promotions, launches, seasonal events, and always-on activations Ensure timely and accurate rollout of assets, messaging, and mechanics across markets and customers Manage campaign calendars and alignment with brand, trade, and media plans Stakeholder & Distributor Management Act as the primary point of contact for e-commerce topics with distributors, retailers, and local partners Brief, coordinate, and follow up with agencies on content creation, media activation, and optimization Support cross-market alignment while ensuring local relevance and compliance Content & Consumer Experience Ensure brand consistency and high-quality consumer experience across all online touchpoints Optimize product pages and brand stores to improve discoverability and conversion Coordinate localization of content where required (language, cultural relevance, regulatory needs) Reporting & Insights Prepare regular performance reports and post-campaign evaluations Translate data into actionable insights and recommendations for continuous improvement Share best practices and learnings across markets and teams Qualifications & Experience Education Bachelor’s degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field Experience 2–3 years of experience in e-commerce, digital marketing, online activation, or related roles Hands-on experience working with online retailers, marketplaces, or DTC platforms Experience in FMCG, beauty, personal care, or consumer goods is a strong advantage Exposure to regional or multi-market setups is preferred Technical & Functional Skills Strong understanding of e-commerce fundamentals (online shelf, conversion levers, retail media, promotions) Experience with analytics and reporting tools (Excel, dashboards, retailer platforms, Google Analytics or similar) Familiarity with digital media, content management, and campaign execution processes Solid project management skills with the ability to manage multiple priorities simultaneously Soft Skills & Competencies Strong stakeholder management and communication skills Ability to work cross-functionally in a fast-paced environment High attention to detail with strong execution discipline Commercial mindset with a data-driven, results-oriented approach Proactive, hands-on, and solution-focused attitude Language Fluent English and Arabic required Apply now » Find similar jobs: COOKIE POLICIES PRIVACY POLICY TERMS AND CONDITIONS ACCEPTABLE USE POLICY FAQ CONTACT MOBILE T&C APPLICANT DATA PRIVACY NOTICE Opens in a new tab. Opens in a new tab. © 2023 Wella International Operations Switzerland Sàrl