Director

Job Description Responsibilities Lead media planning and negotiate programmatic deals across DSPs and platform partners Lead a team of programmatic specialists, providing guidance, mentorship, and performance management Develop and execute client-centric programmatic strategies focused on achieving KPIs and driving business growth Own end-to-end client relationship management, including regular, clear reporting on campaign performance against predefined goals Proactively identify and pursue account growth opportunities in partnership with Account Managers Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results Design and implement custom bidding scripts to improve campaign efficiency and performance Utilize MMPs and analytics platforms to generate data-driven insights and recommendations Design and run structured A/B testing and experimentation frameworks to identify winning strategies Own attribution modelling approach and its application across client campaigns Manage large-scale programmatic budgets, including forecasting and pacing Collaborate with business teams and other channel teams to ensure seamless campaign execution Analyse campaign performance data to identify trends and continuously optimize strategy Ensure adherence to data privacy, brand safety, and ad fraud standards across all campaigns Stay ahead of industry trends and implement emerging programmatic technologies and best practices Requirements Experience 8–12 years of experience in programmatic campaign management, including proven experience leading and developing a team Demonstrated experience in media planning and negotiating programmatic deals Technical Expertise Expert-level knowledge of DV360, with extensive experience across other leading DSPs Experience developing and implementing custom bidding scripts Strong working knowledge of MMPs and advanced analytics platforms Expert knowledge of attribution modelling and its impact on performance measurement Strategic & Analytical Proven ability to develop and execute strategic, innovative programmatic plans Strong analytical and problem-solving skills, with a data-driven approach to decision-making Experience designing and running A/B testing and experimentation frameworks Strong budgeting and forecasting skills for large-scale media investment Leadership & Client Management Demonstrated experience leading and developing high-performing teams Exceptional client management and communication skills, with a proven ability to build and maintain senior client relationships