China Foods Venture Lead;中国食品新创业务负责人

Overview Lead the Food Ventures agenda in “Anchor Market”, accelerating PepsiCo’s growth by expanding our brands into new meal occasions across in-home and away-from-home consumption. This role will be responsible for executing the global Food Ventures strategy with a local lens, developing scalable, culturally relevant, and consumer-first business models. Responsibilities 1.Tailor execution, validate pilots, and scale innovation to the first wave of Anchor MarketsBring consumer insights, development and localization concepts to tangible solutions.2.Move with the agility and ownership of a start-up, while drawing on the full strength, capabilities, and reach of PepsiCo’s global scale.3.Translate the global Food Ventures strategy into locally relevant initiatives that drive incremental growth.4.Identify and activate relevant meal occasions in China (ready-to-eat, heat-and-eat, cook solutions).5.Build brand ecosystems that connect Retail, Away-From-Home (AFH), and Direct-to-Consumer (DTC) channels.6.Create and scale commercially viable and profitable models in partnership with AFH operators, retailers, and DTC platforms.7.Explore new monetization opportunities through brand licensing, culinary experiences, and merchandising.8.Collaborate with R&D teams to develop real food solutions that strengthen brand equity.Ensure brand consistency across all consumer touch points.9.Act as a strategic partner to the global Food Ventures team, operating with speed and a test-and-learn mindset.10.Coordinate cross-functionally with local marketing, sales, insights, and supply chain teams to ensure effective execution.11.DTC: Create immersive “brand“ markets to drive revenue, amplify the brand positioning, and further build direct relationships with consumers.12.AFH: partner at scale with street hawkers and street food entrepreneurs to expand brand presence on the streets and accelerate the “green footprint”, enabled through tailored digital solutions and scalable support.13.Retail: Drive our product extensions into ingredients, meal compliments, and RTC/RTE. Qualifications 1.+8 years of experience in marketing, innovation, business development, or commercial strategy within the food, beverage, or FMCG industries.2.Proven track record of launching or scaling consumer-centric initiatives, ideally across multiple channels (Retail, AFH, DTC).3.Experience working in cross-functional teams and navigating matrixed organizations.4.Strategic mindset with the ability to translate global frameworks into locally relevant solutions.5.Consumer-first orientation, with a deep understanding of Chinese food culture and consumption behaviors.6.Strong commercial acumen, capable of identifying and executing viable business models.7.Agile and resilient, comfortable operating in ambiguity and testing fast to learn and iterate.8.Excellent stakeholder management and communication skills, able to influence across levels and functions.9.Entrepreneurial spirit with a bias for action and innovation.10.Collaborative and inclusive, fostering strong partnerships across internal and external stakeholders.11.Passionate about food and brand experiences, with a drive to elevate PepsiCo’s role in the culinary space.