Channel Development Marketing Manager

Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. Position Summary The Channel Development Digital Marketing Manager is responsible for leading and executing digital marketing strategies that expand the digital presence of the company-owned dealership network (including Arrow Truck Sales, TransEastern, and TransWestern) generate qualified leads, and enhance customer engagement across North America. This is a functional manager role and does not include direct reports. This role serves as a key connector between marketing, sales, operations, dealership leadership, and external vendors, ensuring marketing initiatives are aligned with business objectives while supporting the unique needs of each brand. The position focuses heavily on digital performance, lead management, customer experience, and continuous improvement across all marketing channels to support sales growth, inventory velocity, and brand visibility. What you will do Key Responsibilities Digital Marketing & Strategy Develop, implement, and continuously optimize the digital marketing strategy to drive measurable growth in traffic, engagement, and qualified leads. Own performance across digital channels for all company-owned dealerships, including: External websites and portals Social media platforms Program and campaign communications Drive traffic, engagement, and lead generation through targeted digital initiatives Track conversion rates and optimize campaigns, content, and user experience Website & Digital Presence Management Own and maintain the digital presence for all company-owned dealership websites (as needed) and digital properties, ensuring: Up-to-date messaging and content Strong user experience and functionality Consistent branding while supporting the unique positioning of each dealership Monitor website analytics and performance metrics with a focus on: Lead generation and quality Customer acquisition Conversion rate optimization Identify and implement improvements that enhance the digital customer journey Lead Management & Data Optimization Track and manage incoming leads across all marketing channels and company-owned dealerships Analyze lead sources, campaign effectiveness, and dealership performance to improve ROI and lead quality Own the intake, tracking, and performance of marketing-generated leads across all channels Partner with sales and leadership team to improve lead handling, response time, and conversion rates Social Media & Brand Engagement Manage content planning, publishing, and performance tracking across platforms Optimize paid and organic efforts to improve ROI and audience growth Ensure consistent brand standards while supporting the unique voice and market positioning of Arrow Truck Sales, TransEastern, and TransWestern Vendor & Budget Management Coordinate marketing initiatives across multiple dealership brands to maximize efficiency and return on investment Oversee vendor performance, deliverables, and alignment with business goals Support budget management, ensuring efficient budget allocation and measurable return on investment Market Analysis & Strategic Insights Conduct market research, competitive analysis, and trend identification to inform strategy Develop data-driven strategies, communication plans, and marketing materials Support global marketing initiatives to increase visibility and channel performance Identify opportunities to share best practices and successful marketing initiatives across the company-owned dealership network Customer Experience & KPI Development Analyze customer feedback, survey data, and engagement metrics Define and implement customer experience KPIs across the customer journey Develop reporting that compares digital marketing performance across company-owned dealerships and identifies opportunities for continuous improvement Partner cross-functionally to improve customer experience, retention, and repeat business Who are you? Critical Competencies Leadership: Demonstrates ownership and drives initiatives with minimal direction Communication: Strong written, verbal, and interpersonal skills across all levels Digital Marketing Expertise: Deep understanding of digital channels, analytics, and performance optimization Collaboration: Works effectively across sales, operations, and external partners Analytical Thinking: Uses data to drive decision-making and continuous improvement Execution & Organization: Manages multiple priorities, deadlines, and projects effectively Adaptability: Thrives in a fast-paced, evolving environment Initiative: Proactive, self-starter mindset with strong follow-through Required Skills & Experience Bachelor’s degree in marketing or business preferred, or equivalent work experience Minimum 3 years of digital marketing experience, 5 years preferred Proficiency in: Microsoft Office Suite (Excel, PowerPoint, Word) Adobe Creative Suite (InDesign, Photoshop, Acrobat) Experience with digital analytics tools, CRM systems, and website platforms preferred Experience in digital marketing, analytics, and lead generation Demonstrated experience in vendor management and budget oversight Strong understanding of: Sales processes Business development Dealership and/or financial services environments (preferred) Ready for the next move? Success Measures (Suggested) Growth in qualified leads across all company-owned dealerships Website traffic and conversion improvements by dealership Social media engagement and ROI across dealership brands Vendor performance and cost efficiency Customer satisfaction and digital experience KPIs Cross-brand consistency and adoption of marketing best practices At the Volvo Group, we strive for a clear, transparent, and straightforward compensation approach, motivating you to contribute to the company’s growth. For this position, the base pay is set at $96,000 -$118,500 annually, and where applicable, bonus eligible.  The range for this role, as well as final salary offered, is determined by several factors including, but not limited to, geographic location, work-related knowledge, certifications, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as part of any final offer. In addition to a solid package of compensation and benefits, plus you will enjoy:   • Competitive medical, dental and vision insurance. • Generous paid time off. • Competitive matching retirement savings plans. • Working environment where your safety, health and wellbeing come first. • Focus on professional and personal development through Volvo Group University. • Programs that make today’s challenging reality of combining work and personal life easier. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran. We value your data privacy and therefore do not accept applications via mail. Who we are and what we believe in We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities. Applying to this job offers you the opportunity to join Volvo Group . Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. ​We are passionate about what we do, and we thrive on teamwork. ​We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment. Founded in 1900, Mack Trucks is an iconic brand that embodies the American spirit: pioneering, hard-working, authentic and ambitious. Mack trucks are recognized around the world as “The American Truck You Can Count On,” thanks to our durable, reliable and application-driven vehicles that get the job done. Volvo Trucks , founded in Sweden in the late 1920s, is a brand centered around innovating for people – to make life easier, better, and safer. We are determined to lead the way towards a sustainable transport industry, in which we are equally determined for our customers to be successful and stay in the forefront. By joining our North American Group Truck brands (Volvo & Mack) , you will be part of a global and diverse team, where we work with passion, we trust each other, and we embrace change to stay ahead. By working together, we can provide innovative solutions that add value over time and help us create the world we want to live in.