CDI - Senior CRM Manager (M/F/X)

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. With 56,000 employees in 35 countries, including 15,000 in Europe & Middle East, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more. Within the Client Marketing team, this role sits in the CRM team, whose mission is to support markets in defining, executing, and analyzing their CRM plans, with three key objectives: Grow customer engagement and lifetime value Accelerate Sephora’s revenue growth Maximize the profitability of CRM activations The Senior CRM Manager leads the strategy, execution, and performance of relationship marketing campaigns across a group of countries. The senior CRM Manager work closely with the local CRM team. The role plays a key part in driving business impact through CRM while continuously enhancing the customer experience. Partner with a key market to define and lead its CRM plan, from activation to performance analysis in Adobe Campaign v8 Manage a team of 2 CRM Campaign Experts (plus one apprentice), ensuring team development and high-quality delivery Actively contribute to the continuous improvement of CRM performance (KPI analysis, identification of growth levers, and sharing of best practices across markets) You will excel and enjoy this position if you are ready to actively handle the following missions : 1. Drive CRM Strategy & Performance Across Your Scope In collaboration with the local CRM manager, lead end-to-end CRM planning for your market, ensuring consistency, relevance, and strong business impact. Own campaign performance, driving analysis (conversion, incrementality, profitability) and defining actionable optimization plans Act as a strategic partner to markets, shaping high-performing CRM plans aligned with business priorities Co-build CRM strategies with the Client Strategy team for each key marketing activation Foster a strong performance and test-and-learn culture across your scope 2. Orchestrate CRM Campaign Execution Oversee the deployment of multi-channel campaigns (email, SMS, push, print) in Adobe Campaign v8, ensuring execution excellence and adherence to standards Lead and develop CRM Campaign Experts in campaign execution and performance analysis Ensure consistency, reliability, and quality of CRM activations across all markets 3. Accelerate CRM Performance & Best Practice Sharing Analyze key KPIs to identify optimization opportunities and maximize business impact Identify, formalize, and share CRM best practices internally and externally Recommend and deploy new initiatives to enhance CRM performance (contactability, marketing pressure, omnichannel, personalization, etc.) 4. Continuously Enhance Customer Experience Drive increasingly personalized, consistent, and differentiated customer experiences across all touchpoints Contribute to the evolution of Adobe Campaign v8 to support personalization and performance goals Support your team in leading customer experience improvement initiatives 5. Develop CRM capabilities to drive business growth Define new CRM capabilities powered by data and algorithms in close collaboration with the Client Strategy and Data Science teams to enhance personalization and business performance. Drive a test-and-learn approach, measure business impact, and support successful adoption across markets. Define the CRM strategy for the mobile app, with a particular focus on push notifications, to strengthen customer engagement and drive business growth. Partner closely with Growth, Digital and Local CRM teams to ensure a consistent and effective approach. Identify, test and scale new CRM communication channels and activation capabilities by defining the roadmap, leading proof of concepts, and evaluating their incremental business impact before broader deployment. Do not hesitate to apply if you have… Master’s degree in Marketing, Statistics, or IT 8 years of experience minimum, including at least 5 years in campaign management on large databases, ideally in retail, e-commerce, or consulting Advanced expertise in Adobe Campaign v8 or equivalent tool, with strong experience in automated and personalized campaigns Proven experience in team management (client-side or service center) Strong interest in customer retention and personalization strategies Excellent analytical skills with strong business acumen Proven leadership skills with the ability to develop and grow a team Strong marketing mindset and customer-centric approach Fluent in English (written and spoken) required Here, you will find: Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit. Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead. Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.