Business and Data Analyst, Global Media, Reporting & Analytics COE

Description and Requirements We are seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate our transformation into a performance- and data-driven Marketing organization. As Marketing strengthens its alignment with Sales and focuses increasingly on measurable business and revenue outcomes, our ability to connect marketing activity, investment, and performance to business impact is critical. This role will help enable Marketing executives and practitioners to access, understand, and act on relevant, trusted, and meaningful data. The Business and Data Analyst will serve as a critical bridge between business needs, data, analytics, and decision-making. The successful candidate will partner with Marketing stakeholders to understand their business questions and reporting needs, translate those needs into clear data and analytics requirements, and help turn insights into actionable recommendations that improve marketing investment, campaign performance, and business outcomes. Stakeholder enablement may be delivered through analytics dashboards, performance reports, AI-enabled analytics, training, best-practice sharing, self-service capabilities, or other scalable solutions that help marketers incorporate data and insights into their everyday decision-making. Success in this role requires a strong combination of business acumen, analytical thinking, data fluency, BI development expertise, technical knowledge, stakeholder management, and communication skills, together with the ability to operate effectively across a complex global organization. Key Responsibilities: Lead the business analysis across the end-to-end delivery lifecycle for marketing reporting and analytics solutions, from requirements discovery and solution design through development, testing, deployment, adoption, and continuous improvement Partner with Marketing, Sales, and cross-functional stakeholders to understand business objectives, performance questions, decision-making needs, and pain points, translating them into clear business, functional, reporting, data, and technical requirements Define and document requirements including KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria, ensuring solutions address the underlying business need Serve as the bridge between business stakeholders and data engineers, BI/dashboard developers, visualization specialists, automation and AI teams, and external agencies, driving alignment and successful end-to-end delivery Apply strong BI and technical knowledge to contribute to solution design, development, validation, and troubleshooting, ensuring dashboards and analytics solutions are intuitive, scalable, technically feasible, and fit for purpose Coordinate business validation and UAT, ensuring delivered solutions meet agreed requirements and provide accurate, trusted, and actionable information Translate reporting needs into data integration and provisioning requirements and contribute to standards for data quality, reporting governance, security, privacy, and metric consistency Drive alignment across Marketing organizations (including Media, eCommerce, Marketing Operations, Business Units, Worldwide and Geography teams) and Sales to promote a consistent approach to marketing performance measurement and reporting Drive adoption and effective use of reporting and analytics solutions through stakeholder enablement, train-the-trainer programs, communities of practice, documentation, best-practice sharing, and demonstration content Conduct targeted marketing performance and ad-hoc analysis across investment, media, web, leads, pipeline, revenue, and other relevant data to answer priority business questions and translate findings into actionable recommendations Present insights, recommendations, and solutions effectively to stakeholders at all levels, including senior and C-level audiences, using executive reports, presentations, dashboards, demonstrations, and other appropriate formats Leverage AI and automation to scale analysis and insight generation, improve access to marketing performance information, and reduce repetitive manual reporting and analytical activities Identify opportunities to simplify, standardize, automate, and improve reporting, analytics, and internal processes across the Marketing organization Qualifications: Bachelor’s degree or equivalent experience in Business, Marketing, Data/Analytics, Information Systems, Computer Science, or a related field; Master’s degree a plus 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery within a complex organization Strong experience in business analysis, ideally within marketing analytics, business intelligence, reporting, data, or other technology-enabled environments Demonstrated experience supporting or leading the end-to-end delivery of BI, reporting, analytics, or data solutions, from requirements discovery through implementation, validation, and adoption Ability to understand complex or ambiguous business needs and translate them into clear, structured, and actionable requirements for technical delivery teams Strong knowledge of BI development and the analytics solution lifecycle, with the technical fluency to work effectively with data engineers, dashboard developers, visualization specialists, automation, and AI teams Solid understanding of data concepts including data integration, provisioning, transformation, data quality, metric calculation, and governance, combined with hands-on analytical skills Experience with marketing performance measurement, with an understanding of the relationship between marketing investment, media, digital engagement, leads, pipeline, revenue, and business outcomes Ability to conduct targeted analysis and translate complex data into clear business insights, recommendations, and compelling narratives for both practitioners and senior executives Experience with, or strong interest in, applying AI and automation to scale analytics, reporting, insight generation, and business processes Strong stakeholder management, consulting, and communication skills, with the ability to challenge assumptions, manage competing priorities, build alignment, and influence without direct authority Experience driving solution adoption and organizational enablement through training, knowledge sharing, communities of practice, and change management Demonstrated ability to succeed in a global, highly matrixed organization, working across organizational boundaries and managing multiple stakeholders, priorities, and workstreams Self-directed, proactive, and outcome-focused, with a strong commitment to delivering reporting and analytics solutions that enable better business decisions and measurable marketing impact Demonstrated experience supporting the end-to-end delivery of BI, reporting, analytics, or data solutions, with the ability to initiate projects and drive them from requirements discovery through implementation, validation, adoption, and continuous improvement Strong experience translating business needs into data, functional, technical, and dashboard development requirements, effectively bridging Marketing stakeholders and technical delivery teams Solid background in data analysis and marketing performance measurement, with the ability to identify meaningful insights and translate them into clear recommendations for marketers and executives at all levels Experience with BI and visualization platforms, particularly Domo and Power BI, and a strong understanding of dashboard design, development, and data visualization best practices Experience with marketing technology and analytics platforms such as Adobe Analytics, Marketo, Microsoft Dynamics, Sprinklr, 6Sense or equivalent platforms Working knowledge of SQL/MySQL and modern data environments, including familiarity with data pipelines, workflow management, data integration, and large-scale data technologies; Python and/or R experience a plus Experience with AI-enabled analytics, GenAI, and automation, particularly using these capabilities to scale analysis, insight generation, reporting, and stakeholder self-service Strong understanding of digital and performance marketing, including the relationship between marketing investment, media performance, digital engagement, leads, pipeline, revenue, and broader business outcomes Proven ability to drive stakeholder adoption and enablement, including developing and delivering training, documentation, demonstrations, and best practices that help marketers effectively use data and analytics solutions Excellent written, verbal, presentation, and interpersonal communication skills, with the ability to communicate complex concepts clearly to both technical and non-technical audiences Demonstrated ability to work independently while thriving in a highly collaborative, global, and matrixed environment, building effective relationships across functions, organizational levels, backgrounds, and cultures Proactive, highly motivated, and outcome-oriented, with strong ownership and the ability to navigate ambiguity, influence stakeholders, and drive initiatives through to successful completion Basic Requirements: 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery The base salary range for this position is $110,000 - $140,000. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com . #LI-MM5 We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.