Business and Data Analyst

Description and Requirements We are seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate our transformation into a performance- and data-driven Marketing organization. In this role, you will act as the bridge between Marketing stakeholders, data teams, and business decision-makers, helping ensure that trusted insights are accessible, actionable, and aligned to measurable business outcomes. You will work in a highly collaborative, global environment where data, analytics, AI, and business strategy come together to improve marketing effectiveness and drive growth. What you'll do: Lead business analysis activities across the full lifecycle of reporting and analytics solutions, from discovery and requirements gathering through deployment, adoption, and continuous improvement Partner with Marketing, and cross-functional stakeholders to understand business priorities, reporting needs, and performance questions, translating them into clear requirements and scalable solutions Define and document KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria Collaborate with data engineers, dashboard developers, visualization specialists, AI teams, and external partners to deliver intuitive and impactful analytics solutions Coordinate business validation and user acceptance testing, ensuring solutions provide accurate, trusted, and actionable insights Deliver targeted analysis across marketing investment, media, web, lead, pipeline, and revenue performance, translating findings into recommendations that improve business outcomes Drive stakeholder enablement and adoption through documentation, training, best-practice sharing, demonstrations, and self-service analytics capabilities What you'll need: Bachelor's degree or equivalent experience in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery Strong experience translating complex business needs into functional, data, technical, and reporting requirements Proven experience supporting or leading BI, reporting, analytics, or data solutions from discovery through implementation and adoption Experience with BI and visualization platforms, particularly Domo and Power BI, and a solid understanding of dashboard design and data visualization best practices Working knowledge of SQL/MySQL and modern data environments; Python and/or R experience is beneficial Experience with marketing technology and analytics platforms such as Adobe Analytics, Marketo, Microsoft Dynamics, Sprinklr, 6Sense, or similar solutions Strong stakeholder management, communication, and presentation skills, with the ability to engage audiences ranging from practitioners to senior executives Experience applying AI-enabled analytics, automation, and GenAI capabilities to improve insight generation, reporting, and stakeholder self-service Professional English communication skills What Lenovo Can Offer You At Lenovo, we invest in our people and provide a benefits package designed to support your wellbeing, development, and work-life balance, including: Holiday purchase  Private medical  Income protection Attractive pension scheme  Positive work life balance Learning and development Life insurance Lenovo and Motorola products discounts  Lifestyle discounts  Cycle to work  MyGymDiscounts Mortgage advice and support  Referral bonus Free onsite parking We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.