Brand Management & Guest Experience Manager (F/M/X)

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

As a key player in brand management, you will be responsible for co-developing and executing the brand strategy to ensure alignment with business goals and company values. This includes contributing to crafting the brand guest experience, overseeing brand performance, driving innovation, and collaborating with stakeholders to ensure alignment across global and regional teams.

Brand Experience Design:

• Develop and own the Brand Customer Journey – Pre to Post leading briefings to stakeholders
• Develop robust Brand Standards and Standard Operating Procedures to ensure deployment and measurement in hubs, working hand in hand with the Brand compliance team.
• Brand Management, develop new products, Signature Moments (Arrival, Stay, Service, F&B, Wellness, Events, Sustainability, Family, MICE etc.)
• Collaborate with brand marketing on potentiel partnerships, in order to lead deployment and implementation of the partnerships on property to enhance guest experience.
• Develop the vision on tools and resources required for Talent Experience, Service Culture, and Trainings
• Map On-Property Touchpoint Optimisation
• Develop Digital/Technology Enabled Experience (On-Property) in collaboration with Guest Tech team.
• Embed Sustainability Standards and Commitment in collaboration with Global CSR.

Key responsibilities

Brand Product Strategy

• Drive compliance through product improvement and renovation.

Design & Development Guidelines

• Develop and implement guidelines for the Brand by collaborating with and using expertise of Digital &Technical Services team.
• This includes: design briefs;  design concepts, guidelines & technical specifications; architectural and spatial design, construction and renovation standards, way finding & signage.

Monitor Brand Health: Measure, Optimise

• Utilise reporting to improve experience including guest satisfaction and RPS
• Champion Consumer Sentiment for the brand
• Co-design Operational Delivery with hubs and go-to-market team, and follow-up on implementation.
• Support Performance Optimisation of the brand

Build strong relationships

• Build and harness relationships with hubs and key departments, and implement RACI with stakeholders
• Support in establishing ‘Brand-centric’ organisation

• Masters degree in management/marketing
• Around 5 years in Marketing, preferably Brand Management experience
• Strong affinity with hospitality
• Strategic oriented and analytical mind
• Excellent communications skills (writing and speaking) in French & English
• Ability to work transversally
• Ability to influence
• Project Management

💡 Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
• One or more interviews with managers and team members,
• For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
• Personalized feedback.