Brand Executive

Overview The Brand Executive supports the development and execution of brand strategies and marketing initiatives to drive brand growth, consumer engagement, and business performance across PepsiCo’s snack portfolio. This role works closely with cross-functional teams to ensure seamless execution of campaigns, product launches, and brand activities while maintaining alignment with brand strategy, vision, and business objectives. The Brand Executive is also responsible for monitoring market trends, consumer insights, and campaign performance to support data-driven decision making. Responsibilities What you will be responsible for: Brand Strategy & Business Planning Assist in monitoring market trends, consumer behavior, competitor activities, and brand performance to identify business opportunities and insights. Coordinate with internal stakeholders and external partners to support brand strategy implementation and business objectives. Support marketing procurement processes and ensure compliance with financial and administrative procedures. Brand Building & Campaign Execution Assist in developing and executing integrated marketing campaigns to drive brand awareness, engagement, and equity. Coordinate with agencies, media partners, and vendors for campaign development and execution. Monitor campaign performance and support post-campaign evaluation by analyzing data and providing recommendations for improvement. Product Development & Innovation Support the development and launch of new products and innovations by coordinating with cross-functional teams. Assist in gathering consumer feedback and market insights to support product improvement and innovation initiatives. Coordinate with commercialization and supply chain teams to support successful product launches. Cross-functional Collaboration Collaborate closely with sales, finance, supply chain, and other internal teams to ensure smooth execution of brand activities and achievement of business targets. Support trade marketing initiatives and promotional programs in collaboration with the relevant teams. Maintain effective communication and coordination with internal and external stakeholders. Budget & Administration Management Support budget tracking and monitor marketing expenses to ensure alignment with approved budgets. Assist in processing purchase orders, vendor payments, and other marketing-related administrative activities. Maintain proper documentation for marketing activities, contracts, and budget utilization. Qualifications What you will need to have: Bachelor’s degree in Marketing, Business Administration, or a related field. Minimum 1–2 years of experience in brand management or marketing role, preferably in FMCG industry. Strong understanding of marketing principles, consumer behavior, and market research techniques. Good analytical skills with the ability to interpret data and generate actionable insights. Strong project management and coordination skills with the ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills with the ability to work effectively across cross-functional teams. Creative thinking and problem-solving abilities with strong attention to detail. Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint). Passionate about branding, consumer trends, and marketing innovation.