Associate Director - Media, India Foods

Overview The role is responsible for leading & executing the media agenda across all brands in the India Foods business. Responsibilities Lead full funnel connections strategy, planning & execution across India Foods portfolio (Lays, Kurkure, Doritos, Quaker, Red Rock Deli); define objectives & quantitative KPIs, allocate budgets & track progress Define Media/ campaign strategy including job-to-be-done that the campaign aims to achieve, ensuring it aligns with the overall brand and category strategies Identify quantitative KPIs for the JTBD, to measure and track campaign progress and outcomes Determine media budget allocations across mediums, channels, for each brand campaign Define strategic target audience (leveraging existing brand or category strategy), detail out the consumer touch-points & conduct journey-mapping. Create brief that outlines campaign objectives, target audience, timing, scope and other relevant information for media agencies & platforms In partnership with media and creative agencies, craft strategic, holistic & integrated connections plan for the brands including paid, earned & owned media, sponsorships/partnerships and ecom Lead full funnel investment planning & execution, managing tradeoffs across brand media and e-commerce media investments in partnership with finance and e-commerce teams Drive 100% adherence to brilliant basics across these brands through plans that maximize reach, frequency and continuity, with the right media mix, at optimized media costs Partner with agencies and brand teams to lead personalization efforts across the brand portfolio Lead the execution of 5S strategy on communications planning, with the right allocations and execution across stream, scroll, search, shop and sense Partner with ROIE teams to determine the ROI and Effectiveness of our campaign and media investments Qualifications 10+ years of demonstrated experience in marketing / advertising / media with direct experience with media and agency / partner management Candidate must be passionate about media and data driven marketing with a desire to educate and build capability in others Must have proven track record in managing multiple cross functional teams and agencies to deliver objectives Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address. Must have clear understanding of media measurement Strong creative thinking and problem-solving skills Excellent multi-tasking, project management, and prioritization skills Stakeholder management skills across both internal and external stakeholders Able to manage short term goals with long terms priorities for the business